aUDIOFEMME
Transforming Audiofemme into a Modern Media Powerhouse
As Fractional Marketing Director, I led Audiofemme’s evolution from a traditional WordPress blog into a dynamic media platform. By integrating bold visuals, original photo and video content, and a multimedia-first approach, I positioned the brand as a fresh, creative force amplifying femme voices in music. This transformation revitalized audience engagement and expanded opportunities for partnerships, events, and digital growth.
Strategic Partnerships & Growth
I secured brand partnerships with Topo Chico, Dame Products, Alice Chocolates, Sugarwood, All Things Go, Secretly Group, and rising indie artists—expanding Audiofemme’s reach within music and lifestyle. These collaborations generated 6M+ new views on Instagram & TikTok and drove a 601% follower increase across platforms, strengthening Audiofemme’s cultural relevance and influence.
Femme on the Street: Content Meets Business Development
To further Audiofemme’s mission, I launched Femme on the Street, an organic street interview series featuring rising artists, cultural influencers, and everyday New Yorkers. Led by a host I hired, alongside an editor and creative producer, the series explores music, art, politics, and culture in an engaging format.
Beyond editorial storytelling, Femme on the Street now serves as a revenue driver—offering paid features for artists and sponsored content for brands. Collaborations with PR firms, record labels, and talent agencies have brought buzzworthy guests, with our top video hitting 3.5M+ views globally.
IRL Activations & Community Building
In 2025, I launched Audiofemme’s pop-up activations, bridging the gap between digital content and real-life engagement. By collaborating with NYC cultural hubs like Dear Friends Books and Joe’s Pub, we’ve created immersive experiences—speed dating events, town hall panels, and more—that deepen community connections while driving brand momentum and merch sales.
SOPHIA WIILSON & IZA EL NEMS
Driving Cultural Buzz for Sophia Wilson’s Gallery Exhibition
As Social Lead for Sophia Wilson’s debut gallery exhibition, I documented the journey from concept to opening night—crafting a narrative that built anticipation and community engagement. A standout moment? A guerrilla marketing stunt in the heart of LES, where we wheatpasted exhibition flyers on box trucks and stalled traffic on Lafayette St. to capture the attention of passersby.
To amplify the exhibition’s reach, I worked with a team of photographers, videographers, and a social coordinator, ensuring the stunt—and the larger exhibition—was captured in a way that drove excitement both online and in real life. This momentum contributed to a highly successful opening, supported by Meta, Tilepix, and Ten to One Rum.
Content Strategy & Media Impact
The exhibition’s content—blending raw, authentic iPhone moments with polished professional photography—was featured in Office Magazine, bringing wider visibility to Sophia’s work. From intimate behind-the-scenes moments to the energy of opening night, this dual approach created a storytelling arc that resonated across platforms and audiences.
Brand Partnerships & Digital Integration
I spearheaded content direction for Meta (WeTheCulture), Tilepix, M Jewelers, and Ten to One Rum, ensuring their sponsorships translated into engaging digital content. From the pre-exhibition press dinner to the exhibit build-out and grand opening, I oversaw production to seamlessly integrate organic brand visibility with the exhibition’s cultural impact.
Through a mix of guerrilla marketing, strategic partnerships, and dynamic storytelling, I helped shape an exhibition that was not only visually stunning but also deeply rooted in cultural influence and digital engagement.
BUNKERS WORLD
I was contracted to develop and direct a street interview series for Bunkers World, a men’s grooming retailer redefining self-care. To align with their editorial-inspired branding, I crafted a concept that breaks down myths and stereotypes around men’s hygiene routines in a fresh, engaging way.
By interviewing stylish, well-groomed men in the heart of SoHo, I created an entertaining and boundary-pushing dialogue around self-care. This series blends humor, authenticity, and cultural relevance to resonate with modern men while positioning Bunkers World as a thought leader in the industry. Launching Summer 2025.
CREative content
YOU NEED SOMETHING NEW.
I’m Courtney Roberson—a Cultural Architect, Ecosystem Builder, and Brand Strategist specializing in experiential marketing, content ecosystems, and cultural storytelling.
I started my career in social media but quickly evolved into a marketing strategist and brand architect—helping brands craft cutting-edge campaigns, immersive activations, and high-impact narratives that resonate with today’s culture. I’ve worked with brands like NIKE, Woodstack, Sorel Footwear, Sophia Wilson, and Audiofemme, leading strategies that connect brands to audiences in meaningful, culture-driven ways.
My work sits at the intersection of strategy, storytelling, and cultural impact. Whether I’m engineering brand activations, directing digital strategy, or consulting for entertainment and lifestyle brands, my focus is always the same: bridging brands and culture in a way that drives both relevance and results.
Start with Blo now— be ahead forever.
HOW TO WORK WITH ME
Fill out my inquiry form – Tell me more about your brand & goals.
Book a discovery call – Let’s discuss how I can support your brand.
Secure your spot – Once we align on the scope, we’ll lock in a start date.
Ready to build something impactful? Let’s talk.